TIAA Scholars Individual and Group Poster Design
I was very fortunate enough to design posters for the TIAA Chancellor's Urban Engaged Scholars program. This award is given to faculty members who had exceptional contributions to the Denver-Metro area through their research studies. I worked and assisted the Brand Manager during my time at University Communications. Our responsibilities included meeting the wants and needs of our stakeholders, team, and Vice-Chancellor.
The goal of this project was to design both individual and group posters that adhered to the university's brand identity. These posters are now displayed in front of the CityCenter at CU Denver.
Below are the design process steps I followed for this project.
1. Create Concepts
I was very fortunate enough to design posters for the TIAA Chancellor's Urban Engaged Scholars program. This award is given to faculty members who had exceptional contributions to the Denver-Metro area through their research studies. I worked and assisted the Brand Manager during my time at University Communications. Our responsibilities included meeting the wants and needs of our stakeholders, team, and Vice-Chancellor.
Dimensions:
Current Signs - 30" wide x 24" tall
Window - 57" wide
Sign dimensions - 48" wide x 20 - 22" tall
2. Creative Review (reviewed by the stakeholders, team, and vice chancellor)
3. Creative Adjustments (constant feedback and communication with the team)
4. Concept Sign Off
Final Design Concept:
5. Series Production (getting quotes for poster production)
6. Series Review
7. Packaged and Ready to Print
I assisted the Brand Manager with designs on promotional items. The College of Engineering, Design, and Computing at CU Denver rebranded last year and there was a need to update promo item designs on the Brand Guidelines. They are being shown on the College of Engineering, Design, and Computing Brand Guidelines to be used by staff members at the school, CU Denver. Promotional items being shown includes coaster, pin button badge, phone case cover, and a snapback. These were completed by using mockup templates in Photoshop.
Product Design adhering to University Brand guidelines
(College of Engineering, Design, and Computing Department)